Business Tips

It is a chilly Saturday morning here in northern Michigan and Iam curled up with a blanket and a delicious caramel capuccino onmy loveseat. I don't usually write longhand anymore but the homeoffice just doesn't appeal to me this morning. So here I am, penand paper in hand. My neighbor is busy in his yard, wearing long sleeves of course.Our cool summer has been a disappointment to many and now it'snearly over. It looks like my friend's accross the street arepreparing for one more campling trip before the kids have to goback to school It has been quiet in many of the online communities I visit.Families are anxious to savor every last ounce of summer andmake work at home Moms have placed their businesses on asemi-hiatus. Soon Labor Day will come and go and Moms with school agechildren will have the time they've been missing to focus ontheir home based business. A home business that has been onsummer auto pilot will need some dusting and shaking out to getsome forward motion going again. Here are some ideas to get your business joices flowing: 1. Give your website an autumn mini makeover. You don't have toredo the whole website, just freshen up the look with someseasonal images and references. Let visitors see that yourwebsite is up to date and ready to do business! 2. Rearrange your products to feature the products most likelyto be popular in the fall. 3. Develop a great autumn special or contest. Feature it on yourmain page and submit contests to all of the contest websites. 4. Kick off a new customer newsletter if you don't already haveone. You need a way to capture your visitors email address sothat you can keep them coming back. 5. Be active online. Ask for feedback on your website and seekout complimentary website link exchanges. Don't just startspamming lists with your ads, participate! Don't be afraid to try something new this fall. Marketing on theinternet is always changing. What worked last year may notproduce results for you this year. That is why we need to say inthe know and be willing to adjust our approach when needed.